During the October Special Event, Apple showed off several product videos. In typical Apple tradition, they are very well done and perfect examples of how to present a product. Architects could learn something from how Apple goes about presenting.

See all the videos, including the Keynote below.

Get a first look at iMac with Retina 5K display and iPad Air 2. Learn about the release of OS X Yosemite. And follow every moment of the special event at Town Hall on the Apple campus. http://www.apple.com/?cid=www-us-yt-oct2014-key
How do you improve on something that's such a powerful and yet beautifully simple tool? How do you take something that has transformed the way we work, learn, create, and share, and make it even better? You start by making it 18% thinner. Introducing iPad Air 2 https://www.apple.com/ipad-air-2/?cid=www-us-yt-ipad-rev
With a stunning Retina 5K display, and faster, more powerful, processors, the ultimate all-in-one computer now features the ultimate display. http://www.apple.com/imac-with-retina/?cid=www-us-yt-imacrt-pm
The new iMac with Retina 5k display. Color, detail and beauty now on a scale never before possible. Featuring music from the band Royal Blood. http://www.apple.com/imac-with-retina/?cid=www-us-yt-imacrt-rev Music Info: Artist: Royal Blood Song: Little Monster Link: https://itunes.apple.com/us/album/little-monster/id900459268?i=900459316